construction of deconstruction
workshop – sofia design week, 2009
if one would go through the streets of sofia, the posters‘ columns would inevitably attract one‘s attention, they sprout like mushrooms out of the ground. all in a tumble and with 100 layers of posters glued on each other, which allow them to grow and grow. the stele metamorphosis in a 30 minute act. new posters were pasted and older ones disappeared. for me, as it was unfamliar, i was fascinated by gazing at this spectacle.
for 20 young designers, which partook in my workshop during the sofia design week, it is an common, frustrating and unesthetic aspect. »there is a total poster-chaos in sofia« was basically, the outcome of our first discussion.
for this reason, the first obvious step was to remove and pull down the posters from the urban space. a (action of cleaning up) as a rebellion against the chaos in their city.
with a critical view of losing informations and the complicatedness of commumication through this poster-stimulus satiation, the intention was to indicate this problem to the people in sofia and to sensibilize them for good design.
the deconstruction of the demolished posters was the initial point for the construction of new, large scale and precise poster-messages.